How to submit electronic files for your ad or logo
Guidelines for ads
Guidelines for logos
(only Carroll Ave Title Sponsors & Takoma Patrons need
to submit logos)
Guidelines for ads in the Takoma Park Street Festival’s
program guide.
General info:
- The program guide will be web-offset printed on newsprint,
so design your ad for the lower resolution requirements of
newsprint, which is 200-266 dpi.
- Also, avoid heavy ink coverage and type that’s reversed white
out of dark backgrounds because these designs may not print well on
newsprint. Note that screen tints will vary in the final
printed program guide: tints less than 7% may drop out and
appear as white, and tints darker than 50% may clog and appear
as solid black.
- Press sheet size is 22.5” wide x 17” high, folded to a page
size of 11.25” wide x 17” high.
- Ads with bleeds will not be accepted.
 How
to avoid common problems:
- Fonts & Graphics: Embed ALL fonts and graphics into
the file you submit (see file formats below).
- GIFs and JPEGs: Do not use web-quality GIF or JPEG graphics
in your ad. Their low resolution and quality are intended
for monitor screens, not offset printing.
- Ink Colors: All color ads (Carroll Ave Title Sponsors
and Takoma Patrons) must be CMYK. Black/White ads must
be grayscale, using solid or tint percentagess of black
ink. Files that use LAB, RGB, duotones, PANTONE spot PMS
colors, or indexed colors will be rejected.
- Ink density: Keep ink coverage (density) to 275 or less.
- Images: Bitmapped images must be 200-266 dpi. Do not
embed ICC Color Profiles.
- Transparency Effects: If your ad uses transparency (such
as soft drop shadows and layer blending modes) or other
special effects, make sure that the file you send us is
flattened.
- Check Your Black Inks: make sure your graphics program
does not use Rich Black (or a “built” black) that combines
varying tints of CMYK to simulate true black ink. ALL black
inks should be 100% black, or tint percentages of black,
such as 15% black.
- Preflight: Preflight your ad file using either
- Your software’s built-in preflight utility (if you
use Adobe InDesign or Adobe PageMaker)
- Markzware’s Flightcheck
- Adobe Acrobat Pro 6 or 7 (Use Acrobat Pro’s Separations
Preview utility to check for Rich or built Blacks, color
conversions, and other inappropriate ink colors.)
- Proofs: Don’t make us “guess” how you intend your file
to appear! When you email your electronic file to us, also
fax a copy of the ad to 301-585-7289.
What
to submit:
- The digital file (see below for acceptable file formats).
Note: use the advertiser’s name in the name of the file,
such as “my-store-name.PDF” rather than “street-festival-ad.PDF”.
- A proof of the ad.
For black and white ads, fax a laser copy to 301-585-7289.
For color ads, mail an industry-compliant color proof,
or a color laser/inkjet proof. Note: colors may shift in
the final printed program guide.
- A completed copy of the Sponsorship and Ad Form, with
full payment.
Acceptable
file formats:
- PDFs set to the PDF/X-1a standard with the following
changes in the settings:
- TIFs made to the following specifications:
- The ad’s physical width x height dimensions must exactly
match our specifications.
- Layers are merged and flattened
- All type is rasterized
- All unused color swatches are removed
- Resolution is 200-266 dpi
- EPSs made to the following specifications:
- The ad’s physical width x height dimensions must exactly
match our specifications.
- Layers are merged, hidden layers are deleted.
- All type is converted to outlines (or curves or paths,
depending upon your software)
- All unused color swatches are removed from the swatches
palette
- Embedded bitmapped graphics must be at the correct
resolution, 200-266 dp
Unacceptable
formats:
- Native files from ANY software program.
- MS Publisher, MS Word, MS Powerpoint, or MS Excel
- GIF, JPG, JPEG, PICT, BMP, PCX , PNG or any other file
format other than those listed in the above section.
- PDF/X-3 (instead, use the PDF/X-1a standard)
- EPS files from Photoshop (instead, save Photoshop files
as TIFF or PDF/X-1a)
- Hard copy, except for business card ads.
How
to deliver the files:
- Email your ad file to Advertising@TakomaFestival.com
- For files larger than 1MB, but smaller than 2MB, you
can use the following FTP website: www.pubcom.com/ezupload.
- Fax or deliver a laser or color proof of the ad to 301-585-7289.
- Files can also be delivered on CD-ROM to:
Old Takoma Business Association
Attn: TkPk Street Festival Ads
7000 Carroll Avenue, 2nd Floor
Takoma Park, MD 20912
For further information:
Roz Grigsby, OTBA Executive director
240-253-4229
ProgramMgr@TakomaFestival.com
For technical information about ad specifications and formats,
Advertising@TakomaFestival.com
Guidelines
for logos
Carroll Avenue Title Sponsors (stage sponsors) and Takoma
Patrons will have their corporate logos used in the Festival’s
advertising and program guide, in addition to their ads appearing
in the program guide.
Carroll Avenue Title Sponsors will also have their logo on
the banner of the stage they are sponsoring.
Carroll Avenue Title Sponsors should submit ALL of the
following:
- CMYK color version of their logo in either EPS (preferred)
or TIF format (at least 2” wide @ 300 dpi)
- Grayscale version of their logo in either EPS (preferred)
or TIF format (at least 2” wide @ 300 dpi)
- CMYK color version of their logo in EPS, suitable for
enlarging up to 2’ in diameter for their stage banner.
Takoma Patrons should submit ALL of the following:
- CMYK color version of their logo in either EPS (preferred)
or TIF format (at least 2” wide @ 300 dpi)
- Grayscale version of their logo in either EPS (preferred)
or TIF format (at least 2” wide @ 300 dpi)
How to deliver logo files:
- Email your logo files to Advertising@TakomaOnline.com.
- For files larger than 1MB, but smaller than 2MB, you
can use the following FTP website: www.pubcom.com/ezupload.
- Fax or deliver a laser or color proof of the logo to
301-585-7289.
- Files can also be delivered on CD-ROM to:
Old Takoma Business Association
Attn: TkPk Street Festival Ads
7000 Carroll Avenue, 2nd Floor
Takoma Park, MD 20912
For further information:
Roz Grigsby, OTBA Executive director
240-253-4229
ProgramMgr@TakomaFestival.com
For technical information about ad specifications and formats,
Advertising@TakomaFestival.com
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